{"title":"50 Watts","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-(--header-height)\" dir=\"auto\" data-turn-id=\"97cb7c03-3f5f-41ae-9ebd-7e922d7cc75a\" data-testid=\"conversation-turn-83\" data-scroll-anchor=\"false\" data-turn=\"user\" tabindex=\"-1\"\u003e\u003c\/article\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:b15653be-0231-442a-bcfe-24c0687ac7a2-41\" data-testid=\"conversation-turn-84\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"8c7cbccb-807c-4568-83b7-9887b445d288\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"273\"\u003e50 Watts is an independent publisher of iconic Japanese picture books and offbeat illustrated titles, often found in thoughtfully curated shops around the world. Founded in 2021 as an indie press and online bookstore, they focus on visually striking and unconventional books.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","products":[{"product_id":"50-watts-postcard-animal-pals","title":"50 Watts Postcard - Animal Pals","description":"\u003cp\u003ePostcard featuring 1940s vintage Japanese book illustrations of forest animals\u003c\/p\u003e\n\u003cp\u003e4 x 6 inches\u003c\/p\u003e","brand":"50 watts","offers":[{"title":"Default Title","offer_id":43039823331395,"sku":null,"price":4.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1179\/4076\/files\/IMG_3965_2e0c6ce4-5e31-4d76-a0fb-42fc41cda27d.jpg?v=1773697208"},{"product_id":"50-watts-postcard-anthropomorphic-flower-and-raindrop","title":"50 Watts Postcard - Anthropomorphic Flower and Raindrop","description":"\u003cp\u003ePostcard featuring 1940s vintage Japanese book illustrations of forest animals\u003c\/p\u003e\n\u003cp\u003e4 x 6 inches\u003c\/p\u003e","brand":"50 watts","offers":[{"title":"Default Title","offer_id":43039826313283,"sku":null,"price":4.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1179\/4076\/files\/IMG_3969_71e39841-dc03-4c07-a446-f65617003d98.jpg?v=1773697276"},{"product_id":"50-watts-postcard-bear-and-rabbit","title":"50 Watts Postcard - Bear and Rabbit","description":"\u003cp\u003ePostcard featuring 1940s vintage Japanese book illustrations of forest animals\u003c\/p\u003e\n\u003cp\u003e4 x 6 inches\u003c\/p\u003e","brand":"50 watts","offers":[{"title":"Default Title","offer_id":43039828082755,"sku":null,"price":4.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1179\/4076\/files\/IMG_3972_39301feb-1b59-43e0-bd1b-2333286ad227.jpg?v=1773697298"},{"product_id":"50-watts-postcard-frog-and-bugs","title":"50 Watts Postcard - Frog and Bugs","description":"\u003cp\u003ePostcard featuring 1940s vintage Japanese book illustrations of forest animals\u003c\/p\u003e\n\u003cp\u003e4 x 6 inches\u003c\/p\u003e","brand":"50 watts","offers":[{"title":"Default Title","offer_id":43039838470211,"sku":null,"price":4.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1179\/4076\/files\/IMG_3945.jpg?v=1773697327"},{"product_id":"50-watts-postcard-animal-school-bus","title":"50 Watts Postcard - Animal School Bus","description":"\u003cp\u003ePostcard featuring 1940s vintage Japanese book illustrations of forest animals\u003c\/p\u003e\n\u003cp\u003e4 x 6 inches\u003c\/p\u003e","brand":"50 watts","offers":[{"title":"Default Title","offer_id":43039845384259,"sku":null,"price":4.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1179\/4076\/files\/IMG_3950.jpg?v=1773697367"},{"product_id":"50-watts-postcard-vintage-black-cat","title":"50 Watts Postcard - Vintage Cat Orange Eyes","description":"\u003cp\u003ePostcard featuring 1940s vintage Japanese book illustrations of forest animals\u003c\/p\u003e\n\u003cp\u003e4 x 6 inches\u003c\/p\u003e","brand":"50 watts","offers":[{"title":"Default Title","offer_id":43039847546947,"sku":null,"price":4.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1179\/4076\/files\/IMG_3953.jpg?v=1773697397"},{"product_id":"50-watts-postcard-vintage-illustration-frogs","title":"50 Watts Postcard - Vintage Illustration of Frogs 1920's Japan","description":"\u003cp\u003ePostcard featuring 1940s vintage Japanese book illustrations of forest animals\u003c\/p\u003e\n\u003cp\u003e4 x 6 inches\u003c\/p\u003e","brand":"50 watts","offers":[{"title":"Default Title","offer_id":43039850594371,"sku":null,"price":4.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1179\/4076\/files\/IMG_3956.jpg?v=1773697434"},{"product_id":"50-watts-postcard-vintage-rabbit","title":"50 Watts Postcard - Rabbit","description":"\u003cp\u003ePostcard featuring 1940s vintage Japanese book illustrations of forest animals\u003c\/p\u003e\n\u003cp\u003e4 x 6 inches\u003c\/p\u003e","brand":"50 watts","offers":[{"title":"Default Title","offer_id":43039851872323,"sku":null,"price":4.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1179\/4076\/files\/IMG_3959.jpg?v=1773697460"},{"product_id":"50-watts-postcard-sheep","title":"50 Watts Postcard - Sheep","description":"\u003cp\u003ePostcard featuring 1940s vintage Japanese book illustrations of forest animals\u003c\/p\u003e\n\u003cp\u003e4 x 6 inches\u003c\/p\u003e","brand":"50 watts","offers":[{"title":"Default Title","offer_id":43039853183043,"sku":null,"price":4.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1179\/4076\/files\/IMG_3964_1a26b1c2-f1c2-48ff-9932-f04592f16268.jpg?v=1773697511"},{"product_id":"50-watts-postcard-frog-violinist","title":"50 Watts Postcard - Frog Violinist","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eGloss-laminate postcard featuring a vintage Japanese illustration of a frog violinist.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e4 x 6 inches\u003c\/p\u003e","brand":"50 watts","offers":[{"title":"Default Title","offer_id":43043171631171,"sku":null,"price":4.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1179\/4076\/files\/IMG_4982.jpg?v=1777580375"},{"product_id":"50-watts-bookmark-reading-books","title":"50 Watts Bookmark - Animals Reading Books","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA bookmark measuring 2 x 6 inches, printed in the US on 130 lb satin cover paper. Features an illustration of animals in a tree reading books. From a vintage children's book from Japan about an animal school. The back features the 50 Watts logo.\u003c\/span\u003e\u003c\/p\u003e","brand":"50 watts","offers":[{"title":"Default Title","offer_id":43043201384515,"sku":null,"price":4.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1179\/4076\/files\/IMG_3981.jpg?v=1773697745"},{"product_id":"50-watts-bookmark-frog","title":"50 Watts Bookmark - Hiking Frog","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA bookmark measuring 2 x 6 inches, printed in the US on 130 lb satin cover paper. Features a detail from a vintage book illustration of a frog (also seen in our book Anthropomorphic Japan: The Frogs). The back features the 50 Watts logo. \u003c\/span\u003e\u003c\/p\u003e","brand":"50 watts","offers":[{"title":"Default Title","offer_id":43043201974339,"sku":null,"price":4.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1179\/4076\/files\/IMG_3984.jpg?v=1773697770"},{"product_id":"50-watts-bookmark-flying-birds","title":"50 Watts Bookmark - Flying Birds","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA bookmark measuring 2 x 6 inches, printed in the US on 130 lb satin cover paper. Features a detail from a book illustration from The Collected Tales of Sazanami Iwaya, circa 1929 Japan. The back features the 50 Watts logo. \u003c\/span\u003e\u003c\/p\u003e","brand":"50 watts","offers":[{"title":"Default Title","offer_id":43043203776579,"sku":null,"price":4.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1179\/4076\/files\/IMG_3987.jpg?v=1773697800"},{"product_id":"50-watts-bookmark-raindrop","title":"50 Watts Bookmark - Raindrop","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA bookmark measuring 2 x 6 inches, printed in the US on 130 lb satin cover paper. Features a detail from a vintage book illustration by Beatrice Appia (an anthropomorphic raindrop falls from a cloud onto a flower). The back features the 50 Watts logo.\u003c\/span\u003e\u003c\/p\u003e","brand":"50 watts","offers":[{"title":"Default Title","offer_id":43043204169795,"sku":null,"price":4.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1179\/4076\/files\/IMG_3990.jpg?v=1773697827"},{"product_id":"50-watts-bookmark-fox-in-green-pants-1","title":"50 Watts Bookmark - Fox in Green Pants","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA bookmark measuring 2 x 6 inches, printed in the US on 130 lb satin cover paper. Features an illustration of an anthropomorphic fox in green pants and red sweater. From a vintage children's book from Japan. The back features the 50 Watts logo.\u003c\/span\u003e\u003c\/p\u003e","brand":"50 watts","offers":[{"title":"Default Title","offer_id":43095198662723,"sku":null,"price":4.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1179\/4076\/files\/IMG_4996.jpg?v=1777580999"},{"product_id":"50-watts-postcard-anthropomorphic-raindrop-army","title":"50 Watts Postcard - Anthropomorphic Raindrop Army","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe illustration is a detail from \"Perlette\" by Beatrice Appia, circa 1930s France. \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e4 x 6 inches\u003c\/span\u003e\u003c\/p\u003e","brand":"50 watts","offers":[{"title":"Default Title","offer_id":43095433117763,"sku":null,"price":4.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1179\/4076\/files\/IMG_4994.jpg?v=1777580316"},{"product_id":"50-watts-postcard-dancing-cats","title":"50 Watts Postcard - Dancing Cats","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThis vintage image of dancing cats -- by Tomoyoshi Murayama\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e4 x 6 inches\u003c\/span\u003e\u003c\/p\u003e","brand":"50 watts","offers":[{"title":"Default Title","offer_id":43095433216067,"sku":null,"price":4.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1179\/4076\/files\/IMG_4990.jpg?v=1777580276"},{"product_id":"50-watts-postcard-rabbit-and-bird-dance-copy","title":"50 Watts Postcard - Fairy Tale Duck","description":"\u003cp\u003ePostcard featuring Japanese book illustrations of ducks.\u003c\/p\u003e\n\u003cp\u003e4 x 6 inches\u003c\/p\u003e","brand":"50 watts","offers":[{"title":"Default Title","offer_id":43192106352707,"sku":null,"price":4.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1179\/4076\/files\/IMG_4985.jpg?v=1777580211"},{"product_id":"50-watts-bookmark-vintage-tiger-copy","title":"50 Watts Bookmark - Fairy Tale Duck","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA bookmark measuring 2 x 6 inches, printed in the US on 130 lb satin cover paper. Features a detail from a book illustration from The Collected Tales of Sazanami Iwaya, circa 1920s Japan. The back features the 50 Watts logo. The illustration (from the 50 Watts collection) shows a boy riding a duck.\u003c\/span\u003e\u003c\/p\u003e","brand":"50 watts","offers":[{"title":"Default Title","offer_id":43192109465667,"sku":null,"price":4.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1179\/4076\/files\/IMG_5003.jpg?v=1777580882"},{"product_id":"50-watts-bookmark-fairy-tale-duck-copy","title":"50 Watts Bookmark - Anthropomorphic Raindrops","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA bookmark measuring 2 x 6 inches, printed in the US on 130 lb satin cover paper. Features a detail from Perlette, a book illustrated by Beatrice Appia (smiling drops of water frolic in a waterfall). The back features the 50 Watts logo. Image from the 50 Watts collection.\u003c\/span\u003e\u003c\/p\u003e","brand":"50 watts","offers":[{"title":"Default Title","offer_id":43192109596739,"sku":null,"price":4.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1179\/4076\/files\/IMG_4998.jpg?v=1777580843"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1179\/4076\/collections\/IMG_1620_36f920dd-1192-447a-939c-86a3b057002f.jpg?v=1773946892","url":"https:\/\/www.niconeco.mom\/collections\/50-watts.oembed","provider":"niconeco zakkaya","version":"1.0","type":"link"}